The rules set in place to allow Language to be structured Logically. For this to hold, all language must follow the Cooperative Principle.
Maxims
Maxim of Quantity
Give as much information as required, and no more.
- Dont say that a tomato is asbestos free
Maxim of Quality
Tell the truth
Maxim of Relation
Be relevant to the conversation, as the other person will try and fit together what you say within what has already happened.
Maxim of Manner
Be clear in what youre saying
- Avoid obscurity of expressions
- Avoid ambiguity
- Be brief
- Be orderly