What the purchaser expects to obtain in a financial transaction. Can be a:
UVP Formula
Function
What the product is intended to do.
- Car is designed to move people
Features
Additional attributes the product can provide
- Car is AC
Benefits
Advantages that the consumer sees in this product
- Restaurant is trendy (Jerusalem)
- Frequently intangible (status, emotion, experience)
UVP Value Package
Function + Features + Benefits = Value Package
Product Types
