Need for Power (N-Pow)

People who want to be influential and need to lead. They want:

  • Personal status
  • Prestiege

Need for Affiliation (N-Aff)

People who need friendly relationships. Motivated by interaction with others. They want:

  • To be liked
  • Held in high regard
  • Team players

Need for Achievement (N-Ach)

People who want to achieve challenging goals. They want to:

  • Accomplish things