A claim in relation to a norm or standard. It is about ideals, and how someone thinks the world should be. It cannot be proven
Descriptive Claim Normative Claim
There is no way to get a normative claim from a descriptive claim. You can say descriptive claims like “If you kill my family I will feel bad”, but you cannot deduce that “You cannot kill”
Normative Claims Motivate
They inately motivate